February 7, 2025
Has Israel lost the communication battle?
Israel MENA News Middle East Opinion

Has Israel lost the communication battle?

by Elisa Garfagna

In times of war, communication is more than just a means to disseminate information; it is a powerful tool that can shape public opinion, mobilize international support, and bolster internal morale. Effective communication involves delivering clear, consistent messages that are strategically aligned with political and military objectives. Transparency and the timeliness of information are crucial for maintaining credibility, especially in an era where the public is increasingly demanding.

Losing the communication battle in a conflict can lead to several issues. It risks losing control of the dominant narrative, having actions misinterpreted or manipulated by adversaries, and failing to counter hostile propaganda campaigns effectively. This can result in decreased international support, misunderstandings among the population, and difficulties in maintaining national unity and cohesion.

Israel, in the context of recent events, has faced significant criticism and challenges on the communication front. Unlike other parties involved in the conflict, Israel adopts a more moderate communication approach, focusing on concrete and verifiable information. While this style might seem less effective in garnering immediate attention, it aims to preserve integrity and seriousness in public discourse. The challenge is to balance the need to communicate forcefully and clearly, while avoiding overly aggressive or propagandistic tones.

During wartime, communication also becomes an essential tool for combating discrimination and antisemitism. However, the task becomes daunting when hostages are in the hands of terrorists. The rising tension and intense emotions make it more challenging to promote messages of inclusivity. This dramatic scenario fuels feelings of fear, anger, and revenge, which can exacerbate divisions and negative stereotypes. It is crucial that communication does not further fuel tensions but instead seeks to build bridges and promote human solidarity.

For Israel, combating antisemitism and discrimination means defending its position with data and facts, raising international awareness about the importance of distinguishing between the actions of a state and discriminatory generalizations. This requires delicate and well-calibrated communication, capable of addressing immediate challenges without losing sight of the goal of constructive dialogue.

Instrumentalizing women and children in war communication is a deplorable practice. While it may attract attention in the short term, exploiting the vulnerability of innocent individuals for propagandistic purposes is profoundly counterproductive in the long run. The use of engaging images and stories can generate immediate empathy and support, but over time, people recognize emotional manipulation, leading to a decline in trust toward those promoting these messages and legitimate causes.

Moreover, instrumentalizing women and children can have negative repercussions on the communities intended to be protected. Their personal stories become pawns in a political game instead of being treated with respect and dignity. In the long run, this strategy erodes international solidarity and compromises efforts for peace and reconciliation.

A communication approach based on the instrumentalization of vulnerable individuals may seem successful at first, but it is destined to fail over time. The true strength of communication lies in its ability to inspire, educate, and unite, promoting values of respect and mutual understanding even in the most challenging times. And if you ask me, no, Israel has not lost the communication battle.

 

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